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Thursday, March 29, 2007

BitTorrent Signals TV Programming Site Plans

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Speaking at an OMMA conference panel session, BitTorrent VP Eric Patterson said the company is planning an ad-supported TV program website, reports MediaPost.
Patterson was mum on further details, but an ad-supported site that offers TV programs for download would primarily compete against recently launched Joost for market share.

Joost agreed with Viacom earlier this year to make hundreds of TV shows available on the site.

BitTorrent recently announced a deal with several Hollywood studios to offer downloadable movies.

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Windows DRM Not Up To Snuff, Claims BitTorrent Founder

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SAN JOSE, Calif. — Digital rights management (DRM) software and the implementation of it in Microsoft Windows specifically are slowing the shift of video to Internet, said the founder of BitTorrent. Bram Cohen was one of several voices speaking out against DRM and Internet regulations in the opening day of the VON conference here.

"We've got a problem we share with everyone. Content owners want a DRM, consumers know what a DRM is" and they don't like it, said Cohen, who claims BitTorrent (San Francisco) has the largest catalog of digital video now on the Web.

"We are using Windows DRM because it is the only solution that has been vetted widely, but we are not happy with how it affects playback from a technology point of viewit sometimes makes playback not work," said Cohen in a talk at the conference.

"At the end of the day, content rights represent the biggest hurdle. There's a lot of investment capital that could go into technology if we could solve this issue," said Jeff Carlisle, vice president of government relations for notebook maker Lenovo, speaking on a separate morning panel.

Nevertheless, Cohen expressed confidence the Internet will become the primary source for video in the future. "What's ultimately going to happen is the whole medium of broadcasting will go away and be replaced by IP so people can get what they want when they want it," he said.

BitTorrent has several projects in the works, he added. They include a new product to let businesses distribute content, an ad-supported video service and a streaming video capability.

Separately, a company allied with the conference has submitted a petition to the Federal Communications Commission asking that Internet video be exempted from regulations. Network2, a video Web site started by VON conference founder Jeff Pulver, asked the FCC to free Internet video both from existing cable and broadcast regulations as well as any new rulings.

Pulver also announced the Video on the Net Alliance, a new advocacy group to promote the interests of Internet video.

"The nascent video on the Net industry must learn, and learn quickly, how to engage policymakers and speak with a unified and consistent voice, or rules will be set for this emerging industry by those who might not know what policies would best advance Internet video," said Jonathan Askin, co-founder of the alliance.

"The consumer view is not adequately represented in Washington. There is a powerful notion of user groups that hasn't yet had impact," said Carlisle of Lenovo in the morning panel.

However, several other panelists said it is unrealistic to expect the Internet will steer clear of future restrictions in areas such as universal services and government access." We can no longer operate under the myth that the Internet is unregulated," said Robert Pepper, a senior manager of technology policy for Cisco Systems, speaking in the morning panel.

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BitTorrent Entertainment Network to launch ad-supported Net TV

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News from the halls of BitTorrent Inc was rampant yesterday, with news of it launching an ad-supported Net TV service by years end, Bram Cohen blaming Windows implementation of DRM for playback problems, and also saying that the BitTorrent Entertainment Network has the largest catalog of digital video on the Web.

In both Northern and Southern California yesterday, representatives of BitTorrent Inc provided key insights into their current state of affairs and also hinted at its future.

At the Online Media, Marketing, and Advertising Conference and Expo (OMMA) that was held in Hollywood, CA, a panel session called "Big Media--Disintermediated" was conducted where Eric Patterson, vice president and general manager of consumer services for BitTorrent Inc., said that it will be looking to launch a new ad-supported Net TV service by years end.

He said that "We see us moving to an advertising-supported model at the end of the year so people can consume TV shows in the same way they consume programs on television."

This announcement could be aimed at the new Joost service which has already lined up Viacom as a provider of TV and film content for the ad-supported streaming Net TV service.

Up in Northern California Bram Cohen was a keynote speaker at the New Video Summit in San Jose, where he was interviewed by Andreas Kluth of the Economist.

The BitTorrent Entertainment Network has been dogged by problems with the way that content DRM restrictions have both hampered playback, as well as discouraged many to switch from pirating the content DRM-free from BitTorrent tracker sites and to purchasing the content from their site.

Bram Cohen said that he feels that DRM software and the implementation of it in Windows is to blame for slowing the shift of video to the Internet.

He said that We've got a problem we share with everyone. Content owners want a DRM, consumers know what a DRM is and they don't like it."

"We are using Windows DRM because it is the only solution that has been vetted widely, but we are not happy with how it affects playback from a technology point of view it sometimes makes playback not work," Cohen continued.

The BitTorrent Entertainment Network is now infamous from playback and download problems. It was noted before how some have even had difficulty getting content to play in Windows Media Player 11, and how others have paid for a song download that they could never get to download properly.

Now to be fair, Cohen knows that the DRM is only hamstringing his efforts, noting previously that “We are not happy with the user interface implications” of digital rights management, or DRM. It’s an unfortunate thing. We would really like to strip it all away.

Unfortunately for him, I don't see the movie studios giving into that one anytime soon. Who likes DRM more than content owners?

The last bit of commentary that Cohen provided at the NVS in San Jose was about how BitTorrent Inc. now has the largest catalog of digital video on the Web. This may be the case as iTunes is still limited to Lionsgate, Disney, and ABC but, it seems as though iTunes has better managed the potential of its catalog thus far than has the BitTorrent Entertainment Network. I guess time will tell but, the DRM issue will need to be addressed first and foremost. Perhaps some sort of Zune partnering would help it succeed, as the iPod, iTunes player and content combination seems to be the key. But, will anybody be willing to buy a Zune for this reason alone?

In any event, its good to see that BitTorrent Inc. has become complacent with their new BitTorrent Entertainment Network and are still thinking outside the box to make it succeed. Now if only they could get content providers oTV episodes will cost $1.99, which is a similar to the price charged on competing sites such as Apple's iTunes.ff their back long enough to make it the best that it could possibly be.

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